Inside the Build

Situation
• I needed a portfolio piece that did three things at once: demonstrate AI enablement design thinking, prove I could produce polished course content with a modern AI tool stack, and show I could build coherently to an enterprise client's brand rather than my own.
• Most AI-themed portfolio work is either theoretical decks or thin demos that don't hold together as a real artifact. I wanted something a pharma hiring manager would recognize as the kind of work they would actually need produced.

Task
• Design and produce a complete sample module of an AI enablement course for a fictional pharma company, built to read as if it came from a real internal L&D team.
• Make every choice defensible in an interview, from the brand palette to the script voice to the visual style, and produce it end to end using AI tools rather than just decorating it with them.

Action
• Built Veridyne Pharmaceuticals as a fictional anchor: founding date, headquarters, organizational structure, brand voice, color palette, typography system, approved AI tool nomenclature, and a fictional CEO, documented in a company bible so every downstream deliverable stayed consistent.
• Designed a four-module course and produced Module 1, Why AI, Why Now, end to end as the sample, written to meet employees at their real emotional starting point: curious, nervous, or skeptical.
• Wrote the script and generated all 16 visuals using Leonardo and Higgsfield for photorealistic editorial imagery, Canva for typography cards, Synthesia for voiceover, and the Adobe and Microsoft stack for composition and refinement.
• Built the visual system around Veridyne's brand colors, deep teal, warm slate, soft cream, and accent coral, deliberately not my personal red, because building to a client's brand is the actual senior-level skill.

Result
• Delivered a 16-slide visual library containing every visual in the module, in script order, ready for assembly into a final video.
• Stands as evidence of a defensible POV on AI, the design fluency to communicate it, the tool stack to ship it, and the brand discipline to build for someone else's identity.
• The full course, detailed design document, storyboard, and methodology artifacts are in development as a longer-term extension.